The Cosmetics Product Manager is responsible for guiding the development and marketing of cosmetic products from conception to launch. This role plays a pivotal part in ensuring that new products meet consumer expectations and align with market trends, ultimately impacting the overall success of the brand. The manager typically operates in a dynamic and fast-paced environment, collaborating with cross-functional teams including R&D, marketing, and sales to deliver innovative solutions in the cosmetic industry.

Key Responsibilities

• Lead the product development process for new cosmetics, overseeing formulation, packaging, and branding strategies.
• Conduct market research to identify consumer needs, trends, and competitive landscape to inform product innovation and positioning.
• Collaborate with R&D teams to ensure product formulations meet regulatory standards and consumer safety requirements.
• Develop and execute marketing strategies for product launches, including promotional campaigns and sales training materials.
• Monitor product performance metrics post-launch, gathering feedback to inform future development and improvements.

• Strong project management skills to coordinate multiple product lines and timelines effectively.
• Excellent analytical skills to interpret market research and consumer data for informed decision-making.
• Proficiency in cross-functional collaboration, enabling effective communication between technical and non-technical teams.
• Creative thinking and problem-solving abilities to develop innovative product solutions that resonate with consumers.