Job Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 2–5 years of experience managing social media for a brand or agency.
• Strong understanding of platforms (Instagram, Facebook, TikTok, X/Twitter, LinkedIn, YouTube, Pinterest).
• Skilled in content creation (copywriting, video editing, basic design).
• Familiarity with analytics tools (Meta Business Suite, Google Analytics, Sprout Social, Hootsuite, etc.).
• Excellent communication, creativity, and time-management skills.

Responsibilities

Social Media Strategy & Planning

• Develop and execute a comprehensive social media strategy aligned with brand goals.
• Plan monthly content calendars and campaign schedules.
• Stay updated on social media trends, platform features, and best practices.

Content Creation & Management

• Create, edit, and publish engaging content (posts, videos, reels, stories, etc.).
• Coordinate with designers, photographers, and videographers to produce high-quality assets.
• Maintain brand voice and visual consistency across platforms.

Community Engagement

• Monitor social channels, respond to comments/messages, and foster community conversations.
• Manage social listening to identify opportunities, feedback, and emerging topics.
• Build relationships with influencers, customers, and brand advocates.

Analytics & Reporting

• Track KPIs such as reach, engagement, growth, CTR, and conversions.
• Produce monthly performance reports with insights and recommendations.
• Optimize content based on performance data.

Collaboration & Campaigns

• Work with marketing, product, and sales teams on integrated campaigns.
• Coordinate paid social ads with the digital marketing team.
• Support event promotions, product launches, and brand initiatives.