Job Summary:

The Google My Business (GMB) Specialist must have strong experience in local SEO and digital presence optimization. This role will be responsible for managing, optimizing, and growing multiple GMB profiles and supporting the development and optimization of new business websites.

Key Responsibilities:

1. Optimize and update GMB profiles to improve visibility and engagement.
2. Post regularly on GMB, maintaining consistent branding and audience engagement.
3. Research and analyze local keywords to enhance search rankings and organic visibility.
4. Manage citations and local listings to ensure accuracy and consistency across platforms.
5. Track local search rankings and performance metrics, providing regular reports and recommendations.
6. Create SEO-optimized content for new website pages.
7. Perform on-page and technical SEO for existing and new websites to maximize search visibility and performance.
8. Assist in building new websites, including:

• Construction & Remodeling
• Garage Door Services
• Roofing Services
• Kitchen & Bath Services

Job Specifications:

• Proven experience managing Google My Business (GMB) or Google Business Profile listings.
• Strong understanding of local SEO, keyword research, and citation management.
• Experience with on-page SEO, content optimization, and technical SEO fundamentals.
• Familiarity with WordPress or similar website builders.
• Excellent written communication skills for posting and content creation.
• Ability to work independently, manage multiple projects, and deliver results on time.

Non-negotiable requirements:

• Experience handling multi-location businesses in the US market.
• Knowledge of Google Analytics, Google Search Console, and SEO tools (e.g., Ahrefs, SEMrush, BrightLocal).
• Previous involvement in website launches or local service industry SEO (e.g., construction, home improvement, or remodeling).