The Marketing Specialist is responsible for developing and executing online and/or offline marketing campaigns that support key business objectives, including but not limited to client acquisition, client retention, and brand awareness. 

KEY RESPONSIBILITIES

Campaign Execution

• Implement marketing campaigns aimed at achieving business objectives, including but

not limited to client acquisition, retention, and brand awareness.

• Assist in the ideation, planning, execution, optimization, monitoring, and reporting of all marketing initiatives in alignment with strategies established with management.

Channel Management

• Work closely with internal teams and external partners to plan and execute marketing. campaigns across online and/or offline channels.

Performance Measurement and Reporting

• Evaluate and report on campaign performance, measuring results against established goals (ROI and KPIs).
• Provide actionable insights for product improvement, marketing strategies, and service enhancements based on campaign performance data.

Research and Innovation

• Investigate new and innovative growth strategies within the online and/or offline

marketing landscape.

• Conduct experiments and tests to identify cost-effective tactics and measure them

impact.

Content Consistency and Branding

• Ensure all
• marketing content aligns with branding guidelines and maintains consistency across all online and/or offline platforms.
• Propose creative strategies to enhance the effect of marketing materials through various marketing efforts.

Market Trends and Insights

• Contribute to marketing effectiveness by researching industry trends and insights.
• Monitor marketing expenditures and performance, offering solutions for both immediate and long-term challenges based on insights gathered.

Collaboration and Support

• Work closely with the marketing officer and other internal and/or external stakeholders to align marketing strategies with overall business objectives.
• Provide support in various marketing initiatives, ensuring effective communication and collaboration with team members and stakeholders.
• Perform other work-related functions and duties that may be assigned.