The Marketing Specialist supports the achievement of Caravan Food Group, Inc.’s Objectives and Key Results through the development and execution of marketing strategies for the group’s portfolio of brands. Through their efforts in brand management and campaign development, they drive product sales, strengthen brand presence, and support the growth of the business. They work closely with stakeholders and partner departments to ensure that marketing initiatives are aligned with brand identity, smoothly executed, and effectively reach target audiences.

Responsibilities and Duties:

• Develop and maintain a strong, consistent brand identity for the assigned CFGI brand (Overdoughs, Elait, Mary & Martha), ensuring that its messaging is tailored to its target audiences
• Collaborate with the Commissary team to conceptualize and launch innovative, customer-focused products aligned with brand identity
• Plan, execute, and monitor marketing and advertising campaigns across multiple channels (digital, in-store, and traditional) to drive product awareness and sales
• Work with the Marketing Specialist for Social Media and Content to develop engaging content strategies and calendars for each brand, ensuring tone and messaging consistency across platforms
• Manage paid media initiatives, email marketing (Shopify, Booky), and other promotional tools to maximize reach and engagement
• Conduct market research to identify trends, customer insights, and competitor activities to guide marketing strategy and product development
• Analyze sales data and customer feedback to evaluate campaign effectiveness and recommend improvements
• Manage and maintain all sales channels: retail stores, e-commerce, and partner merchants (e.g. GrabFood, FoodPanda, Pickaroo, Booky)
• Develop and implement customer engagement and loyalty programs to strengthen customer retention and attract new customers
• Manage marketing budgets efficiently, tracking ROI and ensuring cost-effective execution of campaigns and activities
• Prepare regular reports and presentations on marketing performance, campaign results, and brand updates for management review
• Collaborate closely with Operations, Commissary, Finance, IT, and Creatives teams to ensure marketing alignment with overall business objectives
• Coordinate with the Creatives department to produce timely visuals and collaterals
• Ensure compliance with all applicable marketing regulations, including DTI permits for promotions and campaigns, product labels, and others.
• Perform other relevant tasks as assigned.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Advertising, or related field
• At least 1-3 years of experience in marketing, ideally in an F&B industry. Fresh graduates with extensive related background may be considered
• Strong understanding of marketing tools and platforms
• Creative, detail-oriented, and highly organized
• Good communication and coordination skills