1. Strategic Account & Category Management

• Act as the in-house expert for the Personal Care category, monitoring trends, competition, and retailer strategies.
• Secure premium product placements (displays, endcaps, planograms) to maximize visibility and conversion.
• Lead new product launches (NPDs) for speed-to-market and effective in-store execution.
• Deliver sales and profit targets by managing SKU mix for optimal volume and margin.

2. Trade Marketing & Promotions

• Develop and implement high-impact promotions (bundles, GWP, limited editions) aligned with brand campaigns.
• Ensure merchandising excellence through compelling POS materials and in-store visibility.
• Plan seasonal campaigns and ensure stock readiness for key selling periods.

3. Financial Management & Analysis

• Manage and track trade spend ROI, ensuring cost efficiency in promotions.
• Optimize Gross-to-Net performance by controlling deductions and rebates.
• Leverage data insights (e.g., Nielsen, IRI) to drive category growth and identify opportunities.

4. Relationship & Operations Management

• Build strong partnerships with Category Buyers, positioning the company as a strategic advisor.
• Coordinate with Supply Chain to ensure accurate forecasts and smooth execution of launches.
• Ensure full regulatory compliance for labeling, claims, and in-store activities.

Qualifications:

• Experience: 3–5+ years in Key Account Management, specifically within Personal Care, Beauty, or Cosmetics in the FMCG sector.
• Category Expertise: Deep understanding of category management principles and shopper behavior in Personal Care aisles (impulse vs. planned purchases).
• Negotiation & Launch Skills: Proven track record in negotiating terms for high-value or premium product launches and promotions.
• Retail & Merchandising Knowledge: Strong familiarity with retail planograms and merchandising standards for complex categories such as cosmetics and skincare.