Performs all tasks related to marketing and management of e-commerce platforms. Plays a pivotal role in driving online and offline sales through sales and marketing strategies. Responsible for developing and executing innovative marketing campaigns to attract and retain customers on e-commerce platforms and offline retail selling.

Studies marketing and e-commerce trends; conceptualize cohesive marketing promotions for both online and offline channels; management of 3rd party agencies (if any); collating reports on the performance of the marketing promotions and company’s social media accounts; responds to customer queries and comments.

Duties/Responsibilities: Includes but not limited to -

• Develops and implements comprehensive digital marketing strategies to drive traffic, conversion, and revenue for both online and offline.
• Responsible for the day-to-day operations of the online sales channel particularly TikTok.
• Conceptualizes and implements marketing calendar both in online and offline channels.
• Manages company-controlled e-commerce sites, towards achievement of set revenue goals.
• Studies and shares - with proposed practical applications - marketing and e-commerce trends.
• Monitors and reports regularly on the performance of all promotional efforts and social media accounts in comparison to the rest of the set KPIs.
• Responds to customer comments and messages sent and resolves customer complaints quickly.
• Communicates with customers on on-going brand launches and promotions.
• Manages relationships with modern trade for promotional support and digital influencers for more brand visibility.
• Looks out for possible corporate partnerships for collaboration.
• Stay updated on industry trends, best practices and emerging technologies in e-commerce and digital marketing to drive innovation and competitive advantage.
• Performs other duties and tasks that are assigned from time to time.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing and Information Technology or any related field.
• With in-depth knowledge and direct experience in managing TikTok platform are preferred.
• Minimum of 2-3 years of experience in e-commerce, digital marketing or online sales.
• Familiarity with e-commerce platforms, data analysis tools, manage projects
• Excellent in written and verbal communication skills.
• Strong analytical and organizational skills.
• Proficiency in Microsoft Office Suite or related e-commerce software.