JOB SUMMARY: (HYBRID Set-Up)

The Digital Marketing Associate role focuses on creating high-quality content for our social media platforms, managing live selling activities, overseeing Key Opinion Leader (KOL) outreach and relationships, and managing the User-Generated Content (UGC) creator hub. The Digital Marketing Officer is enthusiastic about digital marketing, exceptionally organized, and skilled at driving engagement and growth across our digital platforms. 

Responsibilities:

1. Content Creation and Review: 

• Develop, create, and curate engaging and high-quality content for our social media platforms, website, and other digital channels. 
• Collaborate with the marketing team to produce visually appealing graphics, videos, and written content that aligns with our brand voice and strategy. 
• Review and edit content to ensure consistency, accuracy, and adherence to brand guidelines.

2. Live-Selling Management: 

• Plan and execute live-selling events in Marketplaces to drive product sales. 
• Coordinate with influencers and livesellers to schedule and manage live-selling sessions. 
• Monitor live-selling performance metrics, provide recommendations for improvements, and implement strategies to enhance engagement. 
• Collaborate with Ecomm team to ensure the availability of featured products. 
• Develop creative strategies to maximize reach and conversions during live-selling events. 

3. KOL Outreach and Management: 

• Identify and reach out to potential Key Opinion Leaders (KOLs) and influencers who align with our brand values and target audience. 
• Build and maintain strong relationships with KOLs to foster collaboration and promote our products. 
• Coordinate KOL campaigns, track performance, and report on the effectiveness of influencer partnerships. 

4. Assist in Managing the UGC Content Creator Hub: 

• Support the management of our UGC content creator hub by identifying and onboarding new content creators. 
• Provide guidance and feedback to content creators to ensure their content meets our quality standards and aligns with our brand. 
• Monitor and analyze the performance of UGC content, providing insights and recommendations for improvement. 

5. Affiliate Marketing Management: 

•  Develop and manage affiliate marketing programs to drive sales and expand reach. 
• Identify and recruit new affiliates and partners to promote the brand and products. 
• Monitor affiliate performance, analyze data, and optimize strategies to improve conversion rates. 
• Maintain relationships with affiliates to ensure active engagement and maximize partnerships. 
• Create marketing materials and resources for affiliates to support their promotional efforts. 

6. Analytics and Reporting: 

• Track, analyze, and report on the performance of digital marketing activities. 
• Use data to identify trends and insights, making recommendations for improvements. 
• Provide monthly reports on KPIs to the team lead.  
• Perform other related work-related tasks as may be assigned.