• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive traffic to the company website.
• Analyze digital marketing performance metrics and user engagement patterns, adjusting strategies based on data-driven insights.
• Manage social media accounts, creating and scheduling content that aligns with marketing objectives and fosters community engagement.
• Collaborate with the content creation team to produce compelling and relevant digital content, including blog posts, email newsletters, and multimedia.
• Monitor industry trends and competitor activities, providing recommendations for enhancing digital marketing efforts.

Required Skills

• Proficient in digital marketing tools and platforms, including Google Analytics, SEO techniques, and social media management.
• Strong analytical skills to interpret data and derive actionable insights for continuous improvement.
• Excellent communication skills, with the ability to create engaging content and present ideas clearly to various stakeholders.
• Creative thinking and problem-solving abilities to develop innovative marketing campaigns that resonate with target audiences.