Content Management & Publishing

• Plan, schedule, and publish daily content (posts, stories, reels, videos) aligned with brand voice and marketing goals.
• Write engaging captions (English Mainly/Tagalog mix) and optimize hashtags for maximum reach.
• Monitor trends and adapt content strategies for TikTok/Reels/Shorts.

Community & Engagement

• Respond to comments, DMs, and reviews to foster positive interactions.
• Collaborate with influencers/KOLs for UGC and partnerships.

Advertising & Boosting

• Execute self-managed ad campaigns (boosting, basic Meta/Google Ads).
• Liaise with ad agencies or internal teams to optimize performance.
• Track KPIs (reach, CTR, conversions) and adjust strategies.

Reporting & Optimization

• Analyze insights (Facebook Insights, TikTok Analytics) and propose improvements.
• A/B test creatives, ad copies, and posting times.

Skills & Qualifications:

Must-Have:

• 2+ years of social media management experience (portfolio/page examples required).
• Hands-on experience with Facebook/Instagram/TikTok/YouTube content strategies.
• Basic advertising understanding and skills (Meta Ads Manager, TikTok Ads, or Google Ads).
• Familiarity with scheduling tools (Meta Business Suite, Later, CapCut).
• Strong copywriting skills (English + Tagalog).

Nice-to-Have:

• Background in 3C, FMCG, or home appliance brands.
• Experience with influencer collaborations.
• Basic graphic/video editing (Canva, CapCut).
• Knowledge of performance metrics (ROAS, CPC, engagement rates).

Soft Skills:

• Creative, agile, and obsessed with social trends.
• Analytical mindset (data-driven decision-making).
• Team player with strong communication skills.