About Us 

At AIRR LABS, we connect brands with consumers across Southeast Asia through innovative and engaging digital experiences. Our full-suite solutions bring brand stories to life, enhancing every step of the online customer journey. 

We’re looking for curious, driven, and dynamic individuals to seize market opportunities and transform them into impactful strategies and execution.

Job Brief 

We’re looking for a creative and strategic Content Strategist to lead the development and execution of impactful, platform-native content across social media—especially TikTok. You’ll work closely with Brand Managers to align on creative direction, manage content calendars, and drive awareness and conversion through strong influencer strategies. Collaborating with content creators and producers, you’ll ensure timely, high-quality delivery of engaging content while using data and trends to continuously optimize performance. 

Responsibilities: 

Content Strategy Development: 

• Develop a comprehensive content strategy that enhances the brand’s presence across key social media platforms, with a focus on TikTok. 
• Create and manage content calendars to ensure a consistent and strategic posting schedule across platforms. 
• Identify key performance indicators (KPIs) for content performance on each platform and optimize strategies accordingly. 
• Stay ahead of emerging trends, viral content, and platform updates to keep the brand’s presence relevant and fresh, sharing insights with relevant stakeholders. 
• Identify and collaborate with KOLs/KOCs best suited for each platform and campaign activation. 
• Analyse audience insights & social listening analysis using tools like Meltwater, SoPrism, etc 

Content Planning and Execution: 

• Oversee content creation for all social media platforms, ensuring alignment with brand identity and audience preferences. 
• Work closely with production teams to develop engaging multimedia content, including videos, graphics, and copy tailored to each platform. 
• Create original content that resonates with diverse audiences, leveraging storytelling, humor, challenges, and trends. 
• Optimize content for platform-specific algorithms, formats, and engagement best practices. 

Analytics and Reporting: 

• Monitor performance metrics (views, engagement rates, follower growth, conversions, etc.) across platforms and provide regular insights. 
• Analyze content performance data to refine and enhance content strategies for each platform. 
• Conduct A/B testing on content types to determine the most effective formats, messaging, and themes. 

Collaboration and Coordination: 

• Partner with influencers and creators to expand content reach and engagement. 
• Coordinate with cross-functional teams (marketing, design, paid media, etc.) to align content with broader brand campaigns and business objectives. 
• Stay informed on the competitive landscape and evolving social media trends, adjusting strategies accordingly. 

• Bachelor’s degree in marketing, Business, or a related field. 
• Minimum 3 - 5 years of relevant experience in digital marketing communication, creative agencies, or eCommerce, handling beauty / cosmetics brands. 
• Proven experience in account management within a digital marketing agency or similar environment. 
• Strong understanding of digital marketing channels, especially TikTok. Experience with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager) is preferred. 
• Demonstrated track record of client relationship development and service. 
• Detail-oriented, process-driven, and solution-led skills 
• Fluency in Malay & English, both spoken and written, is required. 

Additional Qualifications: 

• Excellent communication and presentation skills. 
• Analytical mindset with the ability to interpret data and provide insights to clients. 
• Strong organizational and project management skills. 
• Entrepreneurial mindset, forward-thinking, and open-minded. 
• Active communication skills.