Channel Lead - Events/Exec Client Engagement

Responsibilities

• Own the event content strategy end‑to‑end (brochures, leave‑behinds, digital assets, signage, videos, demos, executive decks) for priority conferences, client summits, advisory boards, and virtual events.
• Lead executive client engagement content (CXO narratives, POVs, briefing books, tailored case studies) that align to company's Rx value stories and product portfolio.
• Translate business objectives into experience blueprints: pre‑event nurture, in‑event programming, and post‑event follow‑up journeys in partnership with demand gen and sales.
• Direct creative briefing and development with internal studio/agency partners; set standards for brand, messaging hierarchy, accessibility, and compliance.
• Establish governance and operating rhythms (calendars, run‑of‑show, content QA/approvals, version control) to ensure accuracy, speed, and reuse.
• Integrate AI‑assisted workflows (content outlines, script drafts, abstract submissions, recap summaries) with human review for quality and regulatory adherence.
• Partner cross‑functionally with Product, Sales, Marketing Ops/MarTech, Compliance/Legal, and Events to align content, targeting, measurement, and logistics.
• Build a test‑and‑learn plan for event experiences (message/brochure variants, demo flow, CTA placement); codify insights into repeatable playbooks.
• Own performance reporting (attendance quality, engagement rates, booth interactions, content downloads, meeting outcomes/pipeline influence) and recommend optimizations.

Qualifications:

• 8–10+ years in event marketing/content leadership or executive engagement programs; healthcare or regulated industries preferred.
• Proven success designing executive‑level content and complex event experiences that drive measurable outcomes (pipeline influence, retention/upsell).
• Deep familiarity with brand standards, accessibility, compliance (HIPAA, fair balance), and approvals in large enterprises.
• Exceptional storytelling, stakeholder influence, and project leadership skills.
• Bachelors degree required; advanced degree or relevant certifications a plus.

Work Set-up: Hybrid

Schedule: Night Shift