Brand Research & Strategy

• Conduct research and analysis on the company’s brand positioning and product market positioning.
• Assist in formulating brand strategies and comprehensive brand planning proposals.

Integrated Marketing Planning

• Support brand management by helping plan annual, quarterly, and monthly integrated marketing programs based on the company’s brand strategy.
• Collaborate with cross-functional teams to ensure consistent brand communication across all channels.

Creative & Promotional Planning

• Develop plans for brand image promotion, including conceptualizing campaign themes, writing creative content, and supporting promotional initiatives.
• Contribute to advertising creative design and assist in execution to ensure high-quality project delivery.

Brand Activities & Media Strategy

• Assist in the planning of brand-related events and promotional activities, including brand ambassadors or endorsers.
• Develop media strategies that effectively enhance brand influence and visibility.
• Support the coordination and execution of brand campaigns to achieve measurable impact.

Qualifications

• Bachelor’s degree in Marketing, Branding, Business, Communications, or related field.
• Strong analytical and research skills.
• Creative mindset with the ability to develop engaging brand concepts.
• Excellent communication and writing skills.
• Ability to collaborate effectively with cross-functional teams.
• Experience in brand planning, marketing, or related roles is a plus.