This is a senior, cross-functional role responsible for building and growing an executive’s personal brand like a business. You will lead content strategy, production, audience growth (organic and paid), monetization, partnerships, and team/vendor management. The role requires strong commercial instincts, analytics skills, and negotiation experience.

Key Responsibilities

Brand Strategy & Positioning

• Create a 6–12 month brand strategy: content pillars, target audiences, and monetization plan.
• Maintain a consistent brand voice, tone, and visual guidelines.

Content Production & Operations

• Build a cross-platform content plan (YouTube long-form, Shorts/Reels, TikTok, IG Carousels, LinkedIn posts).
• Oversee scripting, filming, editing, thumbnails, subtitles, and SEO.
• Repurpose long-form content into short clips, audio, newsletters, and other assets.

Audience Growth & Monetization

• Lead strategies for follower growth (organic + paid) and manage ad budgets (Meta, YouTube, TikTok).
• Develop revenue channels: sponsorships, partnerships, paid products, memberships, events.
• Negotiate rates, contracts, and manage commercial terms with partners.

Analytics & Optimization

• Set KPIs (e.g., watch-time, CAC, LTV, conversion rates) and present weekly/monthly reports.
• Run A/B tests and optimize content based on platform algorithms and performance data.

Team & Vendor Management

• Manage a small internal team plus external editors, designers, DOPs, and ad specialists.
• Build SOPs, production workflows, timelines, and content quality standards.

PR & Reputation Management

• Handle media relations, interviews, speaking engagements, and crisis communication when needed.

Requirements (Must-Have)

• 5+ years in digital marketing or content operations.
• 2+ years managing a personal or high-profile brand is a strong advantage.
• Strong understanding of YouTube algorithm, short-form content, and paid acquisition.
• Proven experience generating revenue through digital content (with case studies).
• Skilled with analytics/ad tools (YouTube Studio, Google Analytics, Meta & TikTok Ads).
• Strong negotiation, budgeting, and contract management skills.
• Excellent English communication skills; other languages are a plus.
• Willing to work flexible hours and attend occasional on-site shoots.

Nice to Have

• Experience working with creators or digital agencies.
• Podcast/audio production or email marketing experience.
• Familiarity with LMS platforms.
• Knowledge of SEA regional trends and media networks.