SEO Product

Job Description:

1. SEO Strategy Development and Execution: Carefully plan and implement effective SEO strategies aimed at improving the website's organic search rankings and attracting more organic traffic.

2. In-depth Keyword Analysis: Conduct comprehensive keyword research to identify opportunities for content creation and optimization, enhancing the search appeal of website content.

3. Page Element Optimization: Thoroughly optimize page elements, including but not limited to meta tags, titles, main content, and internal linking structure, to improve user experience and search engine rankings.

4. SEO Performance Monitoring and Analysis: Utilize advanced SEO tools for continuous monitoring of website performance, analyze data in-depth, and propose actionable improvement plans to optimize SEO performance.

5. Tracking SEO Trends and Algorithm Updates: Maintain keen insight into the latest SEO trends and search engine algorithm updates to ensure the wallet website strategies are forward-looking and competitive.

6. ASO Strategy Planning and Execution: Design and execute App Store Optimization strategies aimed at enhancing the visibility and appeal of applications in the iOS and Android app stores.

7. ASO Keyword Research and Application Optimization: Conduct targeted keyword research, strategically adjust application titles, descriptions, and keywords to optimize application rankings in app stores.

8. App Store Performance Analysis and Reporting: Conduct comprehensive analysis of app store performance, including but not limited to rankings, user reviews, and conversion rates, and prepare detailed reports.

9. Cross-Department Collaboration: Work closely with marketing and development teams to ensure the consistency and effectiveness of SEO and ASO strategies in achieving overall marketing goals.

10. Competitor Analysis: Perform in-depth competitor analysis to identify and leverage the strengths of the wallet website and application, while discovering and addressing potential weaknesses and market opportunities.

11. Other Duties: Actively comply with all arrangements from the company and Team Leader to facilitate smooth team operations and project progress.

Job Requirements:

1. Over 3 years of relevant experience, with extensive professional experience in SEO and ASO.

2. Deep understanding of search engine algorithms, ranking factors, and SEO best practices.

3. Proficient in using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.

4. Experience in App Store Optimization, capable of adapting to updates in app store algorithms.

5. Strong data analysis skills, able to extract valuable insights from data.

6. Excellent written and verbal communication skills, able to convey information clearly.

7. Ability to switch flexibly between independent work and teamwork, effectively collaborating.

8. Passion for the cryptocurrency industry, with awareness of industry trends.

9. Strong sense of responsibility and ability to work under pressure.

Over 3 years of relevant experience in the position, with extensive expertise in SEO and ASO.