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What is Behavioral Design®️?
Behavioral Design®️ (BD) is an internationally recognized methodology combining Applied Behavioral and Decision Sciences, Design, Technology, and Creative Methods to uncover why people do what they do, given the limitation that people cannot tell you what they do not know due to biases and cognitive shortcuts that are mostly unconscious. BD’s outputs and interventions nudge people towards target behaviors.
We infuse the pioneering discipline of Behavioral Economics (BE) to identify the biases and cognitive shortcuts, called heuristics, that drive people’s actions in a specific situation. Being clear on the BE heuristics at play in a group’s context can help you avoid the guesswork and be more surgical with the behaviors to target. BE, as applied through BD, also provides a systematic approach to discovering, prioritizing, and sequencing the behaviors that will be targeted by BD’s outputs.
AHA! BD Vision and Mission
At scale, behavior change that serves humanity through…
Scaling simple behavioral solutions, in low-resource settings, grounded on a community lens.
The AHA! Manifesto
We are collaborators, movers, behavior designers, forging concepts into behaviors for social change and for the better.
In a world of constant shifts, we stay grounded in order and intention—to see the people in the narratives of our programs, to be moved by the stories behind the numbers, to heed the call of the future, already manifesting in the gaps and silences of the present.
We choose not to flood these gaps with our voices, but rather, fill them with deliberative solutions and empowering connections in gratitude for our gifts and for the chance to grow kinder, more productive communities as our way of giving back.
When there is a call to solve and to serve, we choose to show up—not to be seen, but to see the other and seek out what needs to be designed and done; driven by goals that are greater than each of us to push for productivity and positive change with courage to create impact through insight and empathy to become the best designers of the solutions and behaviors we wish to see
We are AHA! BD
And this is who we choose to BE.
