Key Responsibilities

● SMS Strategy & Calendar – Plan, build, and maintain a weekly and monthly SMS campaign calendar aligned with casino and sportsbook promotions.

● Campaign Setup & Execution – Launch scheduled and trigger-based SMS campaigns (e.g. bonus reminders, churn reactivation, inactivity nudges).

● Segmentation & Targeting – Use behavior, transaction data, and player cohorts (e.g. VIPs, new depositors, high churn risk) to drive tailored messaging.

● Copy Development – Collaborate with Creatives and Product teams to develop high-converting, brand-aligned SMS copy.

● Performance Monitoring – Track delivery, CTR, opt-outs, conversion lift, and campaign costs using internal dashboards or telco tools.

● Tech & Vendor Coordination – Work with SMS gateway or telco partners to manage throughput, API triggers, and escalation protocols.

● Compliance & Risk Management – Ensure all messages adhere to ASC, PAGCOR, and telco guidelines

Requirements

● 3+ years of experience in CRM, retention, or lifecycle marketing, preferably in gaming, e- commerce, or fintech.

● Proven hands-on experience running high-volume SMS campaigns and A/B tests.

● Deep knowledge of segmentation, player lifecycle triggers, and retention journeys.

● Experience working with telco dashboards, SMS platforms, or CRM tools.

● Familiarity with omnichannel approaches: SMS + Viber + email or push.

● Detail-oriented, proactive, and comfortable with performance reporting.