Position: Google Ads Expert

Number of hours: 20 hours/week 

Schedule: UK working hours

• Develop and implement effective Google Ads strategies tailored to business goals.
• Conduct in-depth keyword research to identify opportunities and target audience insights.
• Create, monitor, and optimize ad campaigns across Search, Display, Shopping, and YouTube networks.
• Continuously monitor campaign performance, analyzing key metrics such as CTR, CPC, ROAS, and conversion rates.
• Optimize ad copy, bidding strategies, and landing pages for better performance.
• Conduct A/B testing for ads, creatives, and targeting.
• Generate detailed reports on campaign performance and provide actionable insights.
• Use tools like Google Analytics, Google Tag Manager, and Data Studio to track performance and conversion data.
• Identify trends and recommend adjustments to improve ROI.
• Allocate and manage campaign budgets effectively to maximize return on investment.
• Ensure spending aligns with overall marketing budget and financial objectives.
• Work closely with the content and design teams to develop high-quality ad creatives.
• Collaborate with stakeholders to align campaigns with broader marketing strategies and objectives.
• Other ad hoc tasks that would be assigned 

• Proven experience as a Google Ads Expert or similar role.
• Recent, hands-on experience with Google Ads and Google Analytics is required.
• In-depth knowledge of Google Ads platform, including Search, Display, Shopping, and YouTube Ads.
• Strong analytical skills and proficiency in Google Analytics, Google Tag Manager, and Data Studio.
• Experience with conversion rate optimization and A/B testing.
• Excellent communication skills and ability to present complex data in a clear manner.
• Certification in Google Ads is a plus.
• Experience with additional PPC platforms like Bing Ads, Facebook Ads, or LinkedIn Ads.
• Basic knowledge of SEO and its interplay with PPC campaigns.
• Familiarity with e-commerce platforms like Shopify, WooCommerce, or Magento.
• A team player with a customer-oriented approach 
• Self-disciplined and organized; able to consistently perform with limited supervision

Additional Requirement:

• Applicants must provide a portfolio or case study highlighting previous campaign strategies, performance metrics, and outcomes as part of their application.